Privacy Policy

Last Updated: May 4, 2025

Welcome to Hey Colombia (heycolombia.com), operated by Mad Digital Enterprises Ltd, a company registered in the United Kingdom. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, sign up for our newsletter, or purchase our digital products. We are committed to safeguarding your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA), and CAN-SPAM Act.

1. Information We Collect

We collect the following types of personal information from you:

• Newsletter Signup: Email address provided through our signup form.
• Digital Product Purchases: Name, email address, billing information, and payment details (e.g., credit card information) collected during checkout via Stripe.
• Website Usage: Non-personal information collected automatically via cookies and similar technologies, such as IP address, browser type, device information, and browsing behavior (e.g., pages visited, time spent).

2. How We Collect Information

We collect your information through the following methods:

• Forms: When you submit your email address via our newsletter signup form or provide details during the checkout process for digital products.
• Third-Party Services: We use Webflow (website hosting), Stripe (payment processing), Customer.io (email marketing), and Google Analytics (website analytics) to collect and process data on our behalf.
• Cookies and Tracking Technologies: Our website uses cookies to enhance functionality, analyze performance, and personalize content. See Section 6 for details.

3. How We Use Your Information

We use your personal information for the following purposes:

• Newsletter and Marketing: To send you newsletters, promotional emails, and updates about our products and services via Customer.io (with your consent).
• Digital Product Sales: To process payments, deliver digital products, and provide customer support via Stripe.
• Website Improvement: To analyze website usage and improve user experience using Google Analytics.
• Legal Compliance: To comply with applicable laws and respond to legal requests.

4. Sharing Your Information

We share your personal information only with the following third parties for the purposes described:

• Stripe: To process payments for digital product purchases. Stripe does not use your payment details for any other purpose.
• Customer.io: To manage and send newsletter and marketing emails. Your email address is stored securely and not used for other purposes.
• Google Analytics: To analyze website usage. Non-personal data (e.g., IP address) is shared to generate analytics reports.
• Legal Requirements: We may disclose your information if required by law or to protect our rights, safety, or property.

We do not sell or share your personal information with third parties for their own marketing purposes.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing emails using the unsubscribe link in any email or by contacting us at info@heycolombia.com.
• Cookies: Opt out of non-essential cookies via our cookie consent banner.

To exercise these rights, please contact us at info@heycolombia.com. We will respond within 30 days, as required by GDPR and CCPA.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and analyze usage. Types of cookies we use include:

• Essential Cookies: Required for website functionality (e.g., session management), provided by Webflow.
• Analytics Cookies: Collect non-personal data to analyze website performance, provided by Google Analytics.

You can manage cookie preferences through our cookie consent banner or your browser settings. Note that disabling essential cookies may affect website functionality.

7. Data Security

We take reasonable measures to protect your personal information, including:

• Encryption: Secure transmission of data via HTTPS and encryption protocols used by Webflow, Stripe, and Customer.io.
• Access Controls: Limiting access to personal information to authorized personnel only.
• Third-Party Security: Relying on the robust security practices of Webflow, Stripe, and Customer.io.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

Your personal information may be processed in countries outside the UK, including the US (e.g., by Stripe, Customer.io, or Google Analytics). We ensure that third parties comply with GDPR, UK GDPR, or equivalent standards through data processing agreements.

9. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us at info@heycolombia.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website. Please review this policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or your personal information, please contact us at:

Email: info@heycolombia.com

Mad Digital Enterprises Ltd.